I had the opportunity of visiting FHA 2012 this week. FHA 2012 is one of the largest tradeshows that focuses on Asia's food and hotel sectors and in this instance, it is co-located with Wine & Spirits Asia. It was an interesting experience walking through 9 exhibition halls at Singapore Expo. One thing that struck me was the effort and resources exhibitors invested in their booths in terms of visual impact, collaterals, exhibits and overall attractiveness. This was even evident with exhibitors which only had in-line booths.
What I did find missing was the high levels of excitement, activity and "buzz" as I walk through the show floor. This, perhaps, was because I visited the tradeshow on its first day of operation and exhibitors need some time to settle in and get into the mix of things.
I just thought I'd share some photographs I took and my observations:
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| Take a look at the raised flooring for this booth |
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| Look at the height of the Dilmah signage - increases the visibility from across the show floor |
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| Examples of the effort invested in booth design |
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