Simply put, a tradeshow is an event which brings 2 primary groups of business executives (or companies) together at a specific place and within a limited timeframe: those who have a product or service to offer; and those who are looking to utilise of buy the product/service. It is a very effective tool that ensures commerce takes places and develops. I guess the best way to prove a point is to look at results of surveys or companies that have participated in tradeshows. This one is a quick summary of one of the Oxford Economics Survey (http://www.oef.com/):
- Tradeshows generate an average of 15% of a company's annual turnover.
- Tradeshows have a "significant" impact on building partnerships, encouraging professional development and generating new insights.
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The tradeshow floor starts to fill up with business executives looking for products or services on behalf of the companies they represent. |